Название: Digital Marketing All-In-One For Dummies, 2nd Edition
Автор: Stephanie Diamond
Издательство: For Dummies
Год: 2023
Страниц: 803
Язык: английский
Формат: pdf (true)
Размер: 46.6 MB

Develop and refine your comprehensive online marketing plan.

With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate Artificial Intelligence (AI) into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.

Artificial Itelligence (AI) has been around for decades, but recent technological advances have made it one of the most consequential advancements in business today. This chapter gives an overview of how AI is transforming digital marketing (DM) and the use cases that are already commonly in practice. In this book, we cover individual uses for AI, as noted in the section on “Looking at Ways to Use AI in Digital Marketing.” Many data scientists say that AI is the most exciting technology since the internet itself but consider AI still in its infancy. In addition, many experts believe that we are decades away from seeing true artificial general intelligence. However, it can have a significant impact in its current form by helping companies save costs and improve productivity.

With the rise of chatbots, virtual assistants, and conversational interfaces, consumers are starting to expect brands to interact with them like human beings. Artificial Intelligence can help businesses provide personalized customer service and build customer loyalty. In addition, organizations can automate repetitive tasks, reduce costs, and enhance customer experience quality by applying AI to customer service. Chatbots mimic conversations with humans. They’re becoming increasingly popular because they allow companies to automate tasks without hiring additional employees. Some chatbots can even provide information about products and services directly to consumers.

Build and implement a winning digital plan for your brand
Learn how to establish an online presence with social media
Turn online prospects into loyal customers
Target consumers in any market segment and age bracket

Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.