Название: The Product Manager's Desk Reference, 3rd Edition
Автор: Steven Haines
Издательство: McGraw-Hill Education
Год: 2021
Страниц: 637
Язык: английский
Формат: epub
Размер: 10.1 MB

The definitive guide to product management―updated for a more digital, more global, more competitive business landscape.

The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business.

The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community.

Over the past few years, agile adoption has helped software companies, and some others, to make swift, iterative work (read: teamwork) a centerpiece of their organizational strategy. The main idea is to help people and teams work more effectively and to swiftly deliver successful products. Agile, which was introduced to help firms develop software more rapidly, has been extended to other parts of the organization that don’t just develop software.

But what does agility really mean? Agility, whether it’s in competitive sports or business, requires ongoing research, assessment of business results, and restrategizing at the speed of the market (as demonstrated in the Product Management Life Cycle Model). This desired state of agility is attractive to leaders, but the ability of teams to achieve this agility can be a challenge with insufficient empowerment or resources. Certainly, when a team breaks projects into small increments, and those increments can rapidly deliver value to a customer and money to the firm, it can be amazing.

Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on:

Companies with portfolio of digital and traditional products
Utilization of various development methods (waterfall and agile)
Product design methods to deliver better user experiences
Strategic thinking and business analysis
Cross-functional product team collaboration
Product portfolio management and product discontinuation

Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices―along with an explicit emphasis on data, analytics, and product performance―this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.