Название: Marketing, 4th Edition
Автор: Greg Elliott
Издательство: John Wiley & Sons Australia Ltd
Год: 2017
Формат: True PDF
Страниц: 590
Размер: 18.7 Mb
Язык: English

Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.