Название: Social Media Marketing for Beginners: How to Use Social Media for Business and Content Creation Essentials in 2020.
Автор: Miller J. McDonald
Издательство: Amazon Digital Services LLC
Год: 2019
Формат: EPUB, FB2, PDF
Страниц: 243
Размер: 10 Mb
Язык: English

Is your business struggling to make sales? Are you looking for better ways to promote your business? Are you having difficulties with your digital marketing campaign?

When promoting a business, digital marketing is an essential aspect of the overall marketing campaign that is impossible to overlook. In driving the growth of a business, there are several benefits that digital marketing offers.

Some of these benefits include:
A lower cost to reach your target audience in comparison to traditional marketing methods offering the same reach
It allows your business to build a reputation and customer loyalty through an open means of engagement
The results and performance of your digital marketing campaign is easy to track and assess to improve on your current actions for a better outcome
Digital marketing offers high conversion rates since it minimizes the need for a visit to your storefront or a phone call from your customers and replaces it with clicks on the website
Despite these benefits that digital marketing offers, there are some minor issues that businesses experience during a digital marketing campaign.

Some of these problems are:
The impact of negative feedback from the audience and customers that is easy to notice by other potential customers
Finding the right tools and developing the right skills to keep up with the latest trends and monitor the brand reputation online
Difficulties in identifying the right actions to take to make a business stand out from the competitors since similar companies are vying to attract the same target audience
Even with these issues affecting digital marketing, it remains one of the essential marketing tools available now. To make the most of this tool in growing your business, it is vital that you develop your digital marketing skills.

This book is focused on developing this skill, and it does so by providing information on the following aspects:
The evolution of social media and its importance in your digital marketing campaign
Social media trends that will become mainstream in a few years
How SEO can benefit your business
Brand and brand building for business success
Content marketing and why the right type of content is essential in attracting your target audience
The main social media sites for promoting your business
Why you should consider local SEO when developing your strategy
The importance of review marketing in the growth of businesses today
Email marketing and why it is one of a crucial part of digital marketing
Getting the most out of Google Ads in promoting your business
Digital marketing is vital to the growth of your business. It is a process that requires time if you want to see positive results. Don’t hinder your growth by depending on traditional advertising methods.