Название: The Product Manager's Survival Guide, 2nd Edition
Автор: Steven Haines
Издательство: McGraw-Hill Education
Год: 2019
Формат: AZW3, EPUB
Размер: 10 Мб
Язык: английский / English

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.