Название: Contemporary Marketing, 14th Edition
Автор: David L. Kurtz
Издательство: South-Western, Cengage Learning
Год: 2010
Формат: PDF
Для сайта: vtome.ru
Страниц: 817
Размер: 42,75 МБ
Язык: English

Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.