Название: Marketing: An Introduction, Sixth Canadian edition
Автор: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz, David Gaudet
Издательство: Pearson Canada Inc.
Год: 2017
Формат: PDF
Страниц: 737
Для сайта: vtome.ru
Размер: 24,88 MB
Язык: English

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.



ОТСУТСТВУЕТ ССЫЛКА/ НЕ РАБОЧАЯ ССЫЛКА ЕСТЬ РЕШЕНИЕ, ПИШИМ СЮДА!