Название: Small Business Sourcebook: 6 volume set: The Entrepreneur's Resource, 35th Edition
Автор: Virgil L Burton
Издательство: Gale Research
Год: 2018
Формат: PDF
Размер: 37 Мб
Язык: английский / English

The appeal of small business ownership remains perpetually entrenched in American culture as one of the most viable avenues for achieving the American Dream. To many entrepreneurs going into business for themselves represents financial independence, an increased sense of identity and self-worth, and the fulfillment of personal goals. Small business owners strive to make their mark in today's competitive marketplace by establishing healthy businesses that can, over time, become legacies handed down from one generation to the next.

Entrepreneurs from each generation tackle the obstacles and adversities of the current business and economic climate to test their business savvy and generate opportunities. Today's entrepreneurs face many of the problems of their predecessors, as well as some distinctly new challenges.