Название: Videogame Marketing and PR: Vol. 1: Playing to Win
Автор: Scott Steinberg
Издательство: iUniverse, Inc
Год: 2007
ISBN: 0595433715; 9780595433711
Формат: pdf
Страниц: 218
Размер: 1 mb
Язык: English

Today, we live in a global industry where Antarctica may be the only place lacking a game development company. This creates yet another marketing necessity for an understanding of global cultures and languages in the search for effective global brands. At one time, the game industry was focused solely on America, Japan and the United Kingdom. Nowadays, there are more than 2 billion game platforms - mostly mobile phones - in use outside of those countries. And with potential audiences of this magnitude, we need to change how we think about why people are playing in the first place.

This is where Scott Steinberg and Videogame Marketing and PR come in. Between a thorough shakedown of the taxonomy, case studies, history, and personal anecdotes and quotes, Videogame Marketing and PR ably covers the ground... and can help anyone improve their game.