Название: E-Mail Marketing For Dummies
Автор: Arnold
Издательство: For Dummies
Год: 2007
ISBN: 9780470190876
Формат: pdf
Страниц: 360
Размер: 12,6 mb
Язык: English

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Discover how to:

– Combine e-mail with other marketing media
– Comply with anti-spam laws
– Set reasonable objectives
– Brand your e-mails
– Build relationships with your customers
– Increase your open rate