Название: Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
Автор: Dr Steven Struhl
Издательство: Kogan Page
Год: 2017
ISBN: 9780749479558
Формат: pdf
Страниц: 272
Размер: 6 mb
Язык: English

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages.

Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It is a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources include bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.