Название: Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
Автор: Stephen Woessner
Издательство: AMACOM
Год: 2017
Формат: AZW3, EPUB, PDF
Размер: 13 Мб
Язык: английский / English

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenueone with far less competition.

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:

Plan your podcast strategy
Choose the ideal format for your show
Be a great host
Get the best guests
Mastermind interview questions
Record and edit interviews like a pro
Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease
Maximize buzz for the launch
Secure generous sponsorship
Achieve top rankings fast
Win fans
And more

It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.