Название: Franchise Management For Dummies
Автор: Michael H. Seid and Joyce Mazero
Издательство: For Dummies
Год: 2017
Формат: AZW3, EPUB, PDF
Размер: 4 Мб
Язык: английский / English

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.

Pick the perfect franchise for you
Create marketing plans and branding for your new franchise
Understand all of the complex legal issues surrounding the ownership of a franchise
Uncover the secrets to continued success and future expansion

Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.