Автор: Jeanette McMurtry
Название: Marketing For Dummies, 5th Edition
Издательство: For Dummies
Год: 2017
ISBN: 9781119365570
Серия: For Dummies
Язык: English
Формат: epub
Размер: 5,3 mb
Страниц: 408

Marketing has undergone a revolution. Make the most of every marketing dollar with the proven advice in this book! Whether you're a mom-and-pop business, a nonprofit with a strict budget, a global brand, or a mid-size enterprise looking to grow—this book is for you! Practical, beneficial tips and techniques will help you find, reach, and engage your customers in ways that generate sales and success. Discover how to apply search engine optimization, guerilla, global, and behavior marketing, use social media and analytics, and more, whether your budget is large or limited.

Inside …

– Create the perfect marketing plan
– Apply the psychology of choice
– Learn the value of imagination
– Master digital tools & tactics