Автор: Mike McKeever
Название: How to Write a Business Plan, 13th Edition
Издательство: NOLO
Год: 2016
Серия: How to Write a Business Plan
ISBN: 9781413323191 / 1413323197
Язык: English
Формат: epub, pdf
Размер: 10,4 mb
Страниц: 344

You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs?from small service businesses and retailers to large manufacturing firms?write winning plans and get needed financing.

This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:

– figure out if your business idea will make money
– determine and forecast cash flow
– create profit and loss forecasts
– prepare marketing and personnel plans
– find potential sources of financing, and
– present your well-organized plan to lenders and other backers.

The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).