Название: The Hardware Startup: Building Your Product, Business, and Brand
Автор: Renee DiResta and Brady Forrest
Издательство: O'Reilly Media
Год: 2015
Формат: PDF
Размер: 9 Мб
Язык: английский / English

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

Validate your idea by learning the needs of potential users
Develop branding, marketing, and sales strategies early on
Form relationships with the right investment partners
Prototype early and often to ensure you're on the right path
Understand processes and pitfalls of manufacturing at scale
Jumpstart your business with the help of an accelerator
Learn strategies for pricing, marketing, and distribution
Be aware of the legal issues your new company may face.



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