Название: Marketing with Smart Machines: Customer Interaction in the Algorithmic Economy
Автор: Alexander Borek and Joerg Reinold
Издательство: CreateSpace Independent Publishing
Год: 2016
Формат: PDF
Размер: 5 Мб
Язык: английский / English

Computers beat humans in chess, Jeopardy! and the complex game of Go. They drive cars and give life-saving advice to doctors. We’re poised on the brink of a new era of smart machines that will revolutionize all aspects of society—including marketing.

Innovative start-ups are already harnessing the power of cognitive technology to enhance customer experience and automate the marketing process. To compete, established businesses will need to prepare themselves for the growing algorithmic economy.

Marketing with Smart Machines guides marketing managers toward the exciting—and disruptive—opportunities offered by commercial use of artificial intelligence. Beginning with the digitalization of marketing, industry leaders Alexander Borek and Joerg Reinold investigate the three critical strengths of smart machines: omnipresence, cognition, and autonomy.

Smart machine marketing is coming, but the industry will not transform overnight. Now is the time to prepare and overcome the barriers to adopting this powerful new marketing tool—from cultural resistance and social impact to concerns about data protection, cyber security, and digital ethics.

You cannot succeed by remaining stagnant in the face of change. Start your marketing transformation today to harness the full power of smart machines.