Автор: NAGLE, Thomas T. & HOLDEN, Reed K.
Название: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, 3rd Edition
Издательство: Prentice Hall
Год: 2001
ISBN: 9780130262486
Язык: English
Формат: pdf
Размер: 50,5 mb
Страниц: 398

The Strategy and Tactics of Pricing shows readers how to manage markets strategically?rather than simply calculate pricing based on product and profit?in order to improve their competitiveness and the profitability of their offers. It's the best book ever written about pricing.

Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.

For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.