Название: First-Party Data Activation: Modernize your marketing data platform
Автор: Alina D. Magauova, Oscar Kennis, David H. Joosten
Издательство: Manning Publications
Год: 2025
Страниц: 266
Язык: английский
Формат: pdf (true)
Размер: 30.3 MB
Learn the modern approach to data for digital marketing used by the world’s leading brands to drive amazing, compound growth with transparency, privacy compliance, and data-driven personalization. First Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You’ll discover how to effectively collect, analyze, and act on data from direct customer interactions to drive consistent, incremental growth– all with your user’s consent. For marketing leaders who want to develop strategies to maximize the potential of their first-party data to drive more effective, more repeatable growth across all marketing channels. For data scientists and data engineers who work in support marketing efforts and want to bring more value by understanding the challenges faced by their clients and the direction in which digital marketing trends are heading.