Название: The Designer's Commonsense Business Book
Автор: Barbara Ganim
Издательство: North Light Books
Год: 1992
Формат: PDF
Страниц: 192
Размер: 100 Мб
Язык: English

A comprehensive reference book for every port of your design business: how to set up your business, build and expand your business base, and develop your long-term business plan.

What‘s the secret to being a successful designer? It‘s the good solid business planning you need in order to do more than ”Just make a living“ at what you love to do. This book teaches you the nuts-and-bolls commonsense business practices you didn't learn in design or an school. It takes you from the insecurities of setting up a business through the maze of networking, pricing, self—promorion and record-kecping, and on to how — and why — to set up a long-term business plan.